Q Describe the stages of the purchase decision for a typical consumer when purchasing a new car. What are possible psychological and sociological influences on the consumer purchase decision process?
The aim of the following brief paper is to thoroughly describe the stages of the purchase decision of a typical customer while buying a new car. At the same time, the most probable psychological as well as sociological influences on the purchase decision process of the customers will be assessed. Here, at first it is required mentioning that while recognizing manipulating factors of buyers’ purchase decision, an organization should first recognize who are exactly the target market and precisely who are the potential buyers.
